Post by pricejackson on May 12, 2019 7:25:46 GMT -5
Although companies often think of blogging as a surface-level, elementary component of marketing, it’s more important than many believe.
That’s because the blog is typically the first digital touchpoint prospects have with your brand; it’s your first impression!
Few people dive directly into a 30-page product brochure or sign up for an hour-long webinar without first reading a blog or two you’ve written. And since the blog is the tip of the inbound marketing spear, you can maximize your content ROI by distributing your work through your online channels.
That’s because the blog is typically the first digital touchpoint prospects have with your brand; it’s your first impression!
Few people dive directly into a 30-page product brochure or sign up for an hour-long webinar without first reading a blog or two you’ve written. And since the blog is the tip of the inbound marketing spear, you can maximize your content ROI by distributing your work through your online channels.